How to Make Your Ideas Spread

A few years ago I read Malcolm Gladwell’s book, The Tipping Point: How Little Things Can Make a Big Difference. It’s a very intriguing read and really helps you think about how ideas and epidemics spread. Something from his book that has always stuck with me is the concept of Connectors, Mavens, and Salesmen.   

Connectors are people who are well networked. When we are trying to sell a product, launch a new initiative, or gain traction with an idea, we need other people who can help us get where we want to go. Unfortunately, too often we don’t personally know the people who can help us the most–but somebody in our network of relationships does. And when we can get someone in our network to connect us with a key individual in their network, we are able to take strategic steps forward. These “Connectors” have great relationship capital and are willing to introduce you to the people who can help you in the area where you need it the most. 

Mavens are people who have the knowledge you need–and they’re willing to give it to you. This is essential when you’re working to achieve a goal, market a product, or improve a system, resource, or strategy. Whereas Connectors have relational capital, Mavens have knowledge capital. Their knowledge is extraordinarily beneficial and can ultimately help you improve your product, avoid pitfalls, or save a lot of money.

Salesmen are people with influence. They can sell an idea and provide great credibility when they endorse a program or product. Salesmen have influence capital and are often the ones to bring attention to ideas, opportunities, or products that otherwise may have disappeared into oblivion.  

So here are two questions to think about:

1. What Connectors, Mavens, or Salesmen do you know who could help you take a few steps forward with your latest initiatives or goals? Be humble enough to contact them today and ask for their help.

2. Who could you help reach their dreams by becoming a Connector, Maven, or Salesman for them? Why not be a generous leader who adds value to others?

Simple questions that could produce some profound outcomes.