Mission Statements of Successful Companies

There’s nothing new about the importance of clearly articulating your mission as an organization. And most churches, companies, and organization’s capture that mission in a “mission statement.” But what makes a mission statement memorable is often simplicity and creativity. Here’s a few examples to consider:


Adobe Systems Incorporated – Adobe revolutionizes how the world engages with ideas and information.

Campbell Soup Company – Together we will build the world’s most extraordinary food company.

Coca-Cola – The Coca-Cola Company exists to benefit and refresh everyone it touches.

Dreyer’s Grand Ice Cream Holdings, Inc. – To become the pre-eminent ice cream company in the United States.

Microsoft Corporation – At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.

Nike, Inc. – To bring inspiration and innovation to every athlete in the world.

Radio Shack Corporation – To demystify technology in every neighborhood in America.

Sara Lee Corporation – To simply delight you…every day.

Southwest Airlines – The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

Tractor Supply Company – To work hard, have fun, and make money by providing legendary service and great products at everyday low prices.

Question: Is your mission inspiring, memorable, and compelling?