"People Don’t Buy What You Do, They Buy Why You Do It"

Check out this powerful TED talk from Simon Sinek on the importance of starting with “WHY.”  This talk is loaded with fantastic insight.  It would make a great discussion with your team and help you think way beyond “what” you do and “how” you do it.  Here’s two great thoughts from the presentation:

1.  “People don’t buy what you do, they buy why you do it.”  Watch more to understand how the most innovative companies start with “why”…and why it matters.

2.  “There are leaders and those who lead.”  Check out the video to discover which one you are?