Creativity, Doritos, and Super Bowl XLIV

In September, Doritos announced the fourth annual “Crash the Super Bowl” challenge in which they would air three “user generated” commercials during Superbowl XLIV. After more than 4,000 entries, the challenge has been narrowed to six finalists. And some serious prize money is at stake. One of the creative finalists is Erwin McManus, pastor of Mosaic church in Los Angeles, with his commercial titled, “Casket.” Check out his commercial below and then vote for his commercial to win here.