Archives For Creativity

In my last post, I shared lesson #1, FANATIC DISCIPLINE, from Jim Collins and Morten Hanson’s book, Great By Choice. It’s the first of three core behaviors that mark the 10x companies shared in Collins and Hanson’s latest research. The second behavior that allowed 10x companies to thrive during chaotic and uncertain environments is EMPIRICAL CREATIVITY.

There is a common perception in leadership that innovation is the key to success. Or, put more plainly, the more innovative you are, the more successful you’ll be. However, Collins and Hansen discovered a different reality:

“The evidence from our research does not support the premise that 10x companies will necessarily be more innovative than their less successful comparisons. And in some cases, such as Southwest Airlines versus PSA and Amgen versus Genentech, the 10x companies were less innovative than the comparison….we’re not saying that innovation is unimportant…We concluded that each environment has a level of ‘threshold innovation’ that you need to meet to be a contender in the game; some industries such as airlines, have a low threshold, whereas other industries, such as biotechnology, command a high threshold. Companies that fail even to meet the innovation threshold cannot win. But–and this surprised us–once you’re above the threshold, especially in a highly turbulent environment, being more innovative doesn’t seem to matter very much.” (p. 65, 67)

What’s essential is that creativity and discipline exist together. “Intel’s founders believed that innovation without discipline leads to disaster” (p. 69). In fact, Intel’s #1 core value isn’t innovation or creativity, it’s discipline. Collins and Hansen observe, “The great task, rarely achieved, is to blend creativity intensity with relentless discipline so as to amplify the creativity rather than destroy it” (p. 70).

But the key is not just creativity…it’s EMPIRICAL CREATIVITY. In other words, 10x companies don’t innovate blindly, throwing huge amounts of resources at new ideas. They employ what Collins and Hansen call, “Bullets, Then Cannonballs.”

Continue Reading…

When are you most creative and innovative? Your first gut reaction to that question might be to give a time of day (such as mornings when your mind is fresh). Or, you might answer the question by linking it to a place or location (like outdoors or in a highly creative environment). Or, you might even connect it to a group of friends or employees who carry a certain innovative DNA. All of these are well and good, but I believe creativity and innovation is found first and foremost in a particular sweet spot known as your “strengths.”

In his book, Go Put Your Strengths to Work, Marcus Buckingham observes, “…each of us is at our most creative, our most innovative, and shows our best judgment precisely in our areas of greatest strength” (p. 9). So if you want to be the most creative and innovative, consider three keys:

Continue Reading…

Safe Innovation

May 20, 2011 — Leave a comment

Sir Ken Robinson, an international leader in the development of education, creativity, and innovation, says, “If you’re not prepared to be wrong, you’ll never come up with anything original.” Interestingly, there are two opposing forces at work in this statement: A desire for originality and an assurance that we won’t fail.

We want “Safe Innovation.”

That’s where we miss the mark. Creativity and innovation requires a posture that’s okay with getting it wrong. In fact, if you’re innovating safely, you’re probably not innovating at all. That doesn’t mean that just because you’re wrong, you’re creative. But if you’re unwilling to embrace failure, innovation will never be your friend.

Robinson defines creativity as the process of having original ideas that have value. And those original ideas are simply not possible if we’re always fighting to be right. So here are three questions to consider about “being wrong” as you seek to cultivate original ideas: Continue Reading…

Most of us understand communication in two forms: a one-sided transfer of information or a two-sided transactional process where dialogue occurs. But leaders cannot rely solely on communication in these two forms. Leaders have to leverage communication to balance creativity and constraint.

In their book, Organizational Communication: Balancing Creativity and Constraint, Authors Eric Eisenberg, H. L. Goodall, Jr., and Angela Trethewey define communication as, “the moment-to-moment working out of the tension between individual creativity and organizational constraint.” On one side of the equation is the individual’s desire to create, innovate, dream, and reexamine routines and practices that are often taken for granted. On the other side of the equation are the very real organizational constraints such as deadlines, finances, rules, etc.

This tension will never be resolved…and it’s not meant to be resolved. It is a tension in which leaders must use their skills as communicators to balance the tension and make essential progress. You can’t squelch the creativity of your employees or they’ll disengage. And you can’t ignore your responsibility to steward the organization’s resources wisely or you’ll go broke. You have to balance the need to maintain control (constraint) while at the same time promoting change (creativity). So what do you as a leader do to create that balance?

Your organization, like every organization, deals with problems…daily. So how do you solve those problems? Most leaders are doers–activators by nature–who would just as soon eliminate the problem as quickly as possible. While that works some times, perhaps many times, it can also produce more problems. 

So how can leaders tackle problems in a systematic and strategic way? Let me present the “problem-solving pyramid” as a means to tackle problems in your church or organization. The pyramid include five stages and is surrounded by three values (as illustrated below). 



Let’s start with the five stages:

Stage 1: Define the Real Problem - Symptoms are rampant in organizations and unfortunately leaders too often deal with the symptoms without drilling down to the root cause.   Figure out what’s causing the symptoms…that’s your real problem. That may take a combination of quantitative and qualitative research. One of the biggest problem producers just might be your own assumptions…Challenge assumptions.

Stage 2: Brainstorm Creative Solutions - This shouldn’t be a solo job. Bring your team into the brainstorming process.  Give them permission to question, push back, recommend, and dream. Above all, shut your mouth. Leaders who do all the talking in brainstorming meetings are pouring cold water on creativity with every word they speak. Be secure. Shut up. Welcome feedback. One of the best ways to stimulate the brainstorming process is to ask questions that you, as the leader, truly do not have answers to. That will keep you from coming to the meeting with preconceived solutions.

Stage 3: Calculate the Impact - This is often the hidden stage of problem-solving. Leaders identify a symptom (sometimes even a problem), brainstorm a zillion ways to solve it, and then boom…pull the trigger. There’s one problem. They don’t stop to ask one very crucial question: “How will this solution impact the rest of the organization?” Every solution has the potential to do two things: Solve the problem and create another problem (or problems). Calculate the impact your solution will have on other employees and departments.

Stage 4: Develop the Details - Problem-solving is a thorough, detailed, process. Problem-solving without the details doesn’t solve problem–it creates problems. If you’re a visionary leader, be sure to surround yourself with strategists and administrative help to tend to the details.

Stage 5: Implement the Solution - This is where the rubber meets the road. Pull the trigger. 

These problem-solving stages are relatively basic–which by no means undermines their importance. But if the stages are going to deliver remarkable results, they must be wrapped tightly in three essential values. These values are reflected on the three sides of the pyramid in the diagram above.

Value 1: The Wisdom of God - The word used for “wisdom” in the Bible is the same word used for skill or ability. God is the master architect–the One who designed how people should live. We are nothing more than builders who skillfully “live life” according to God’s design. The same principle applies on an organizational level. As we work diligently to solve problems in our churches, businesses, and organizations, it requires skill–wisdom–to solve problems according to God’s design (not our own man-made ideas). 

Value 2:  Healthy Team Conflict - Author Patrick Lencioni suggests that teams who have an absence of trust will experience a fear of conflict. That fear of conflict ultimately produces a lack of commitment, an avoidance of accountability, and inattention to results. Leaders must cultivate an environment of trust that allows employees to engage in productive, healthy, respectful conflict. Healthy team conflict is what allows the team to drill down to the real problem (not just symptoms) and to be honest about the impact of potential solutions.

Value 3:  Lifelong Learning Posture - The final value of creative problem-solving is an attitude–a posture–of lifelong learning. When the team is personally and collectively committed to personal growth, it provides ammo for effective problem solving. Teams that don’t grow are limited to a very shallow problem-solving pool. Lifelong learning, especially when combined with healthy team conflict, leads the team to the best (and the right) solutions.

How do you solve problems in your organization? Which stage is missing in your process? Are the three values surrounding your problem-solving efforts? As you embrace these stages and values, you’ll find the most meaningful solutions to your toughest problems.

In September, Doritos announced the fourth annual “Crash the Super Bowl” challenge in which they would air three “user generated” commercials during Superbowl XLIV. After more than 4,000 entries, the challenge has been narrowed to six finalists. And some serious prize money is at stake. One of the creative finalists is Erwin McManus, pastor of Mosaic church in Los Angeles, with his commercial titled, “Casket.” Check out his commercial below and then vote for his commercial to win here.